Web accessibility is a critical consideration for business owners, website managers, and development teams. Each website stakeholder plays a role in the user experience, and failing at accessibility has consequences for your audience and your marketing strategy. Despite its importance, web accessibility can feel like an intangible goal for many businesses, so we created this…
As your business evolves, you may find you need a web application to serve your software needs. For many common business goals, there are pre-built applications that work well, but off-the-shelf applications may not always meet your unique needs. That’s where custom web application development can be useful. Working alongside a development team, you’ll create…
Having an effective website is a non-negotiable for today’s businesses. Over 80% of shoppers research businesses online before they make a purchase, which has led most organizations to invest in their web presence. So, what happens when your website just isn’t cutting it? When you’re due for a website overhaul, you have options. Some businesses…
The next major iteration of WordPress, version 5.0, will include an exciting update: an entirely new default text editor for pages and posts. The new text editor is called ‘Gutenberg’ (cleverly named after the inventor who brought the printing press to the world). With Gutenberg, the average user will have a much easier time creating…
If you’ve spent some time developing themes or plugins in WordPress, then you may have heard about hooks. In fact, it’s incredibly likely that you’ve used them, whether you know it or not. In this article, we’re going to walk through a few things about hooks: what they are, why we use them, and how…
Microsites and landing pages are two forms of online marketing tools, each with their own unique uses and benefits. When deciding which one suits your needs, it’s important to understand their differences—and how to leverage their features to meet your business goals. More about microsites A microsite, true to its name, is a small mini-website…
In our last blog post we discussed the effects that the current strong economy will have on companies and the marketing agencies that they work with to complete fourth quarter projects in 2017. An end-of-the-year rush to spend marketing dollars that might otherwise go to waste has the potential to stretch agencies thin this year,…
2017 is proving to be a great year for many US based agencies and marketing services providers of all types due to a better-than-average economic outlook. Should this trend continue, there is potential for increased 4th quarter spending by agency clients looking to use their 2017 budgets before the end of the year. It’s been…
If you work with WordPress sites, you’re familiar with the robust functionality, ease of use and highly customizable nature of the platform. And with hundreds of plug-ins and extensions, there are endless combinations of WordPress back-end functionalities. Keeping everything up to date can be quite the chore, so an automatic feature that saves you the…