Having an effective website is a non-negotiable for today’s businesses. Over 80% of shoppers research businesses online before they make a purchase, which has led most organizations to invest in their web presence. So, what happens when your website just isn’t cutting it? When you’re due for a website overhaul, you have options. Some businesses…
Most successful marketing agencies reach a point where they either have to increase hiring to sustain growth or turn down prospective clients. If you’re turning down development work—either because you don’t offer development services or you can’t keep up with your current client roster—a white label agency may be the key to your growth. If…
The next major iteration of WordPress, version 5.0, will include an exciting update: an entirely new default text editor for pages and posts. The new text editor is called ‘Gutenberg’ (cleverly named after the inventor who brought the printing press to the world). With Gutenberg, the average user will have a much easier time creating…
If you’ve spent some time developing themes or plugins in WordPress, then you may have heard about hooks. In fact, it’s incredibly likely that you’ve used them, whether you know it or not. In this article, we’re going to walk through a few things about hooks: what they are, why we use them, and how…
Microsites and landing pages are two forms of online marketing tools, each with their own unique uses and benefits. When deciding which one suits your needs, it’s important to understand their differences—and how to leverage their features to meet your business goals. More about microsites A microsite, true to its name, is a small mini-website…
If you’ve spent any time on the Eyesore website, you’ve probably seen that we call ourselves a provider of “rural outsourcing” services. Put simply, that means our U.S. clients have chosen to work with us rather than outsourcing offshore or to an urban area. We’re proud to operate out of beautiful Griffin, Georgia, and rural…
In our last blog post we discussed the effects that the current strong economy will have on companies and the marketing agencies that they work with to complete fourth quarter projects in 2017. An end-of-the-year rush to spend marketing dollars that might otherwise go to waste has the potential to stretch agencies thin this year,…
2017 is proving to be a great year for many US based agencies and marketing services providers of all types due to a better-than-average economic outlook. Should this trend continue, there is potential for increased 4th quarter spending by agency clients looking to use their 2017 budgets before the end of the year. It’s been…
If you work with WordPress sites, you’re familiar with the robust functionality, ease of use and highly customizable nature of the platform. And with hundreds of plug-ins and extensions, there are endless combinations of WordPress back-end functionalities. Keeping everything up to date can be quite the chore, so an automatic feature that saves you the…