If you run an e-commerce business with a WordPress website, you’re probably familiar with WooCommerce. It’s the most popular WordPress plugin to enable an online storefront, and it’s relatively quick and easy to install. That being said, there are a few elements that are essential to your site’s long-term functionality and success. If you’re launching…
If you’re a business owner or marketer, you know how important it is to have a strong online presence. And when it comes to building and managing a website, WordPress is one of the most popular and powerful tools available. But what if you don’t have the technical skills or time to build and manage…
Web accessibility is a critical consideration for business owners, website managers, and development teams. Each website stakeholder plays a role in the user experience, and failing at accessibility has consequences for your audience and your marketing strategy. Despite its importance, web accessibility can feel like an intangible goal for many businesses, so we created this…
When you complete a new website project, you might be tempted to celebrate a job well done and move onto other priorities. However, the reality is that websites need ongoing maintenance to continue to run smoothly and safely for your business. As a result, many website developers will offer website maintenance services to keep your…
As your business evolves, you may find you need a web application to serve your software needs. For many common business goals, there are pre-built applications that work well, but off-the-shelf applications may not always meet your unique needs. That’s where custom web application development can be useful. Working alongside a development team, you’ll create…
Having an effective website is a non-negotiable for today’s businesses. Over 80% of shoppers research businesses online before they make a purchase, which has led most organizations to invest in their web presence. So, what happens when your website just isn’t cutting it? When you’re due for a website overhaul, you have options. Some businesses…
Most successful marketing agencies reach a point where they either have to increase hiring to sustain growth or turn down prospective clients. If you’re turning down development work—either because you don’t offer development services or you can’t keep up with your current client roster—a white label agency may be the key to your growth. If…
The next major iteration of WordPress, version 5.0, will include an exciting update: an entirely new default text editor for pages and posts. The new text editor is called ‘Gutenberg’ (cleverly named after the inventor who brought the printing press to the world). With Gutenberg, the average user will have a much easier time creating…
If you’ve spent some time developing themes or plugins in WordPress, then you may have heard about hooks. In fact, it’s incredibly likely that you’ve used them, whether you know it or not. In this article, we’re going to walk through a few things about hooks: what they are, why we use them, and how…