Category: Marketing

Businesses Reach Potential Buyers Through Content Marketing, Not Commercials

In the age of social media, blogging, responsive web design, and mobile media, it can be hard to remember a time when marketing was simpler. Long gone are the days when your choices only consisted of radio, print, or television. However, perhaps the aspect of marketing that has evolved the most rapidly is content. Content…

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2017 Digital Marketing Prophecies (And How to Prepare)

Ah, the beginning of a new year. Out with the old, in with the new. New resolutions, new President, new hopes and fears. With these big, new, and scary things rolling into January, how will technology change? What trendy thing is going to be the next Pokemon Go that takes the world by storm (and…

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3 Tips to Help Marketers Take Control of Their Brand with Brand Journalism

Last week we had the pleasure of attending the Atlanta Chapter of the American Marketing Association’s monthly signature luncheon that featured three subject matter experts discussing Brand Journalism. The panel featured representatives from three Atlanta-based companies: Chic-fil-A, Coca-Cola, and UPS. We walked away with a lot of valuable information, and wanted to share a few tips…

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