Author Archive

Businesses Reach Potential Buyers Through Content Marketing, Not Commercials

In the age of social media, blogging, responsive web design, and mobile media, it can be hard to remember a time when marketing was simpler. Long gone are the days when your choices only consisted of radio, print, or television. However, perhaps the aspect of marketing that has evolved the most rapidly is content. Content…

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The Myth of the Full Stack Developer

They’re the unicorns of the developer world. A rare breed of tech wiz that is highly sought after, highly intelligent and generously compensated—the full stack developer (FSD). This type of developer has knowledge that’s a mile wide but generally a fraction as deep. Unlike your average developer that specializes in one area, FSDs are proficient…

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Overcoming Barriers to Communication in Outsourcing

No communication or poor communication can be the death knell of any outsourcing venture. And when communication is the tool that drives business, identifying and avoiding barriers can save agencies a great deal of time, money and frustration. With rural, on-shore outsourcing, many of these barriers to communication are broken down. See what we mean:…

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Three Best Practices When Choosing an Outsource Provider

Forming a partnership with a team that works under your agency’s name can save you time, money, and a boatload of headaches. Picking the right company to affiliate with takes more than some coffee and contemplation. Below are three key factors to consider when choosing to outsource your digital project overflow to ensure both your…

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WP Multisite, Multi-network and Open Table Widget

After installing and activating the latest version of Open Table Widget basic on our WordPress multisite installation, we found 3 instances of 404 errors on the plugin’s settings page in the backend. It seems the plugin was stripping the trailing slash on the url while looking for these files, so it was looking for the files…

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Simplify Digital Outsourcing

When you ask a business owner what they need, they may tell you extra money, more customers, or additional assets. But, what they really need is time. You can’t grow your profits without managing your valuable time. Maybe you think you are succeeding at time management because you have outsourced some of your digital marketing…

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Rural Outsourcing Saves You Money

With tightening client budgets and an increase in digital project work, marketing service companies and advertising agencies are pushed to use digital contractors and/or offshore sourced digital design and development services to avoid staffing issues and handle digital project overflow. A trend is emerging to help agencies and marketing service firms get expert digital design and development…

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2017 Digital Marketing Prophecies (And How to Prepare)

Ah, the beginning of a new year. Out with the old, in with the new. New resolutions, new President, new hopes and fears. With these big, new, and scary things rolling into January, how will technology change? What trendy thing is going to be the next Pokemon Go that takes the world by storm (and…

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Custom Code: List Hierarchy for Custom Post Types

Here’s another solution to something that’s not very well documented online. In migrating a website over to WordPress, we ran into a question of how to display a hierarchical set of information, especially when recreating the many, many menus available. After creating a custom post type, loading some content and setting up some child pages,…

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